How We See the World

Time
09/2021

Work type
Personal

Categories
Event design/Exhibition/ Web UI/ Illustrator

About the project

Color is a powerful feature that eases communication among humans. However, about 8% of men, 8%, and 5% of women in

the world have color blindness (Color blindness awareness). Color blindness means that a person has difficulty seeing red,

green, blue, or certain hues of these colors. There are four main types of color blindness: Deuteranomaly, Protanomaly, Tritanomaly, and Monochromacy. Color blindness is considered a mild disability because it will learn from color blindness and prevent adults from doing certain jobs. They suffer from the color dictatorship of ordinary people's incomprehension and discrimination (Janet). This problem primarily stems from the ignorance and prejudice of ordinary people toward color blindness. How to help ordinary people eliminate the bias of color blindness and understand their situation is the direction we want to explore on this topic.

Project process

Affinity Map

Color blindness receive discrimination which provoke social difficulties
People think they are weak party with disability

Target Audience

Color blindness
People who don’t understand color vision deficiency

Empathy map

1. David Miller

Goal/Desire

Earn more opportunities to communicate with normal-vision people
Reduce down the anxiety from society

Problem/Depression

Feel like the black sheep of the family
The questions and misunderstanding from peers

2. Brandi Tyler

Goal/Desire

Reduce the discrimination to color blindness
Learn more about color vision defficiency

Problem/Depression

Feel strange and weird about color blindness
They seems as disability

Pain point

People don’t understand the situation and background of color blindness that causes social prejudice.
Color blindness have difficulty communicating opportunities with ordinary people
Relevant organizations have not effectively promoted the issue of color blindness in the community

Problem statement

The public lacks the awareness to understand and encounter difficulties in social life.
Organizations related to the development of color blindness still do not have an effective way to arouse people's attention

Reaserch statement

Strengthen the propaganda of the issue of color blindness.
Create a good communication opportunity for the public.

Opportunity statement

The design method will lead to an exhibition on the topic of color blindness.
The exhibition is a conscious, visually-based communication medium. Use elements such as color, light and shade, space, etc., to arouse the viewer's sensory perception
This exhibition will cooperate with the organization Color Blind Awareness.

The public can learn more about the world of color blindness through this activity. Ultimately, reduce discrimination against color blindness and provide assistance.