Embrace: UX/UI design, branding
Time
05/2022
Work type
Personal
Categories
Project research/ App design Website UI/ Figma/ Illustration/ Event design, thesis topic
About the project
In the present era of globalization, the flow of population across national borders has accelerated due to economic and political influences. Immigration to Taiwan has rapidly increased since the 1990s, and this group has integrated into Taiwan's population. Most of those immigrants are women with transnational marriages. The difficulties facing immigrant women are the language barrier with Chinese and the conflation of class and race.
To address such social problems, the Taiwanese government established literacy education to help spouses and children adapt to their new lives. However, discrepancies remain within the promotion strategy of public acknowledgment and the most appropriate promotion approach to reach immigrant women. This project will integrate interviews with Taiwanese immigrant women and social workers to understand current situations. Furthermore, I will analyze Taiwan's social support system and establish an efficient approach to the problem utilizing the communicative power of graphic design and publicity. This project intends to understand the challenges and difficulties facing immigrant women moving to Taiwan and create an optimized methodology with the implemented publicity to assist Taiwan immigrant woman.
Project Research
Scenario
After the 1990s, Taiwan's new immigrants have grown rapidly in proportion. More than 90% of the new residents were women. Most of these new immigrants came to Taiwan because of marriage. Now, there are nearly 1 million "new residents" and children of new residents in Taiwan. (Taiwan government data)
What they will face when new immigrants immigrate to a new country?
Cultural shock
Language/ Religion/ Culture
Multi roles through new family
Wife/ Mother/ Daughter-in-law
Feminism
Patriarchal society/ Bias of son
How does immigration influence Taiwanese society?
Poor neighborhood relationship
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Safety concerns with new immigrants
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Deplete the resources
Stigmatization of immigrant women
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Called as “alien bride” or “runaway bride.”
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Considered to be entering fake marriages with prostitution
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Second-class citizens
Problem space
Language Barrier
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Hard to communicate
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Hard to get the job
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Hard to educate new borns
Stigmatization by Taiwanese Residents
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Poor neighborhood relationship
Poor relationship with Taiwanese family
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Conflict with mother-in-law
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Patriarchy society
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Domestic violence
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Lost custody
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Unable to get identity
Poor assistance strategies from Gov& Org
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Only use phone calls as contacting tool
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Poor design of service handbook
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Poor promotion strategies for any lecture or event
Target audience
Persona
(Based on interviews and second-hand research)
Immigrate from South-East Asia/ Immigrate from developing countries
Name: Nguyen
Age: 24
Status: Just married
I wish I could learn more Chinese when I try to talk with my mother-in-law about Vietnamese food culture.
I wish I could meet with my social worker frequently and talk to him about the fight with my husband.
I wish I could gain experience from other immigrants and share my feelings who have similar circumstances.
Design thinking & Developement
Solution
app
Social care app
Efficient social assistance
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Better literacy course promotion
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Online consulting system
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Immigrant community
Website
Promotion website for destigmatization
Build a credible education space
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Evaluate the advocacy
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A better understanding of the immigrant woman
Event
Professional lecture event
Get engage with immigrants
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Make connections with immigrant woman
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Sharing experience with new immigrants
Style Guide
Typography
Title
Text
Color
Main
#F28C88
Secondary
#75C1C2
#FDEEBA
#EB634A
#7D2B28
Social care app
Features
Education
Consulting
Literacy course
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Gain an entree with a new language
Weekly visit
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Connect with the social worker for scheduled meetings
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Create family meeting
Community
Connections
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Listen to professionals
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Share stories and experiences
Launching + Learning
Consulting
Community
Destigmatize webstie
Features
Advocacy
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Event promotion
Learning
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Immigrant interviews
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Blog
Taking action
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Donations
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Volunteer
Wireframe
High fidelity wireframe
Prototype
Immigrant transition lecture
A panel discussion with immigrants who have successfully transitioned to Taiwan
Engagement
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Immigrant learning from professionals
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Neighborhood relationship
Enhance the exposure through
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School
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Neighborhood
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Flea market
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City center